Through an updated website design and the implementation of a PPC Strategy, Irrupt Marketing transformed a struggling e-commerce store into a high-performance revenue engine. By eliminating wasteful spend and focussing the budget on tools that will give us demonstrable ROI, we increase revenue over the last 5 years by 900%.
Our client, an e-commerce retailer in Gauteng, was left with a templated website that took no consideration of their brands, Product mix or the competitors that they were up against. They were also posting content on social media to generate traffic but there were no tools to measure the effectiveness of this approach.
We applied our Methodology to “Irrupt” the stagnant performance:
ROI: 13x Return on Ad Spend (ROAS).
Revenue Growth: 900% growth over a 5-year period.
Orders: Average customer orders have increased by more than 14x.
“Before Irrupt, our website looked pre-historic but we had no idea that these are the things we should focus on. Not all the work was done instantly. Irrupt was patient and methodical. We found success in an area and then moved onto other areas. Google Ads was a complete revelation and we saw the benefit in looking at people who were in the market to buy and just making sure our ads got in front to them. The key thing to remember is that if you want sustained results, this is a marathon, not a sprint and having a partner like them in our corner is definitely to our advantage.”
— Owner – E-commerce retailer (Gauteng)
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